What makes a customer to come back to stay at your hotel again and again?
Part of building a brand for hotel? Make them talk about the experience when they are staying at your hotel.
What is branding?
What does branding mean for a hotel? Branding is a feeling or experience that your feel towards a business, person services or product.
So how do you create an unforgettable experience for your customer that build the brand of your hotel?
Let’s find out.
Having a theme for your hotel can easily attract free marketing.
Are you an environmental friendly hotel full of plants? Or your hotel is listed as historic building?
The Name of Your Hotel
You have to make sure your hotel name align with the hotel.
This will help you align with the brand that you are trying to build.
If the hotel name is “Mansion Stay” but it is actually a budget hotel, that doesn’t really align isn’t it?
If you want your customer to feel grand, you might need a lobby with high ceiling, if you want your customer playful then include some colors in the lobby.
Lobby is the first touchpoint to make a good impression for your customer.
Smells Good and Clean
Nobody loves a room that is dirty and doesn’t smell pleasant. Invest some air freshener every time a customer leave the room.
How would you feel when you lost your phone at the hotel and the hotel manager manage to find your phone and personally deliver the phone to you?
How about getting a small souvenir for their kids when they are checking out of the hotel?
73% of consumers love a brand because of great customer service (Source)
These small little things add up to build a brand for your hotel.
Supporting a Social Movement
Do you have any social movement that you believe in?
64% of consumers cite shared values as the primary reason they have a relationship with a brand (Harvard Business Review)
Supporting local homeless shelter is a great way to build your brand and help others.
If you ever need helps with building a brand for your hotel, reach out to us as we are a branding agency helping business building a brand.