Having a personal brand can bring a lot of benefits to you and your business. It helps build trust, build connection, removes transparency, build credibility and many more.
Would you buy from someone you interact with or buy from a complete stranger? You probably going to buy from someone that you know.
That’s what personal branding can do to your potential customer, it builds a bridge of trust.
What is personal branding?
Personal branding is like a reputation. So personal branding is not just about your logo, website, or business card.
It is about how people feel towards you.
Decide who do you want to be
The first step is you will need to figure out who do you want to be.
Do you want to be a doctor, Basketball Coach, entrepreneur? Fitness coach? Rapper? Musician? Graphic Designer? Fitness coach for a nerd?
How do you want people to mention you when you are not there? Fitness coach Steve? The rich guy Dan?
Having a Recognisable Logo
How many people have you seen with a personal logo? Probably not much.
A logo doesn’t just apply to business. A person can have a logo as well. When you make
Imagine your mom has her won personal logo. How cool is that? A logo improves your brand image.
A logo can be useful when you try to market yourself. You can use your logo when you sponsor an event so people can recognize you are part of a sponsorship.
Besides, there are many people who have similar names with you, so having a logo definitely helps you stand out.
Have a Personality
Are you funny? Quirky? Serious? Geeky? Down to earth? Rebellious?
Having a personality is a great way to build your personal brand. Just make sure it aligned with who you want to be.
Have a Trademark Appearance
How you look will let people instantly recognize you. That’s why a lot of rappers have weird tattoos, rainbow hairstyles or stick a bright pink comb on their hair.
Think of Kimbal Musk, who is Elon Musk’s brother. He always wears a cowboy hat wherever he goes.
Online Platform Presence
When you have an idea or want to share value, how do you share it? Having an online platform presence can help you easily share your ideas or message.
It is a great platform to build up your personal brand if you have an online presence. People can easily share your article, or videos with just a click of a button.
Support Social Movement
Do you have any social movement that you believed in?
Supporting a social movement build brand loyalty on shared values with your consumers.
64% of consumers cite shared values as the primary reason they have a relationship with a brand (Harvard Business Review)
If you ever need helps with building a personal brand, reach out to us and see how we can help.